TheMachineCoverIf you’re here, it’s because you requested the sampler of The Machine. I hope you’re enjoying it.

This page contains the bonuses you were promised when you requested the sampler. Most of the content on this page is not publicly available. I hope you find value here.

If you’ve started reading the sampler and you’re liking what you’re reading, you should consider purchasing The Machine. If you purchase it using the link below, you’ll get access to even more bonuses than the ones below. These include a six-class video short course (Beyond The Machine) and perpetual access to the Ballistix Resource Center (containing job ads, job descriptions, examples of promotional campaigns, and much more).

Buy The Machine now (and claim those additional bonuses).


  1. The Machine (Sampler: first four chapters, PDF)
    This is the sampler you already have. If you like, you can download this PDF and send it to your Kindle account or read it in any PDF reader.
  2. Reengineering the Sales Process (Entire book, PDF)
    This is my first book. It’s a compilation of articles, initially from a print newsletter, and then from early Ballistix online publications (prior to blogging). A lot of the content is outdated now, but there’s some material of interest. Note the similarity between what we used to call Relationship Centric Marketing and what is called Inbound (or Content) Marketing today. We backed away from this approach for the same reason we are not fans of the inbound religion today.
  3. Eight Uncomfortable Truths for Industrial Companies infographic.
    This infographic argues that the standard business model for Industrial Organizations is outdated and uncompetitive. It then presents a radical new business model by way of eight uncomfortable truths.

Online content

  1. Keynote presentation: Inbound Breakout Session (presented in 2016)
    This is a live recording of Justin’s keynote presentation at Hubspot’s 2016 Inbound conference. In this keynote speech, Justin argues that field sales is dead already. He then explains why and outlines how to effectively build an inside-out sales function.
  2. Beyond the Machine Short Course
    This is a series of SPE master classes presented by Justin.  It builds upon what’s taught in The Machine and includes practical tips and insights from building SPE at the frontlines.
  3. Ballistix Youtube
    Our YouTube channel houses some 40-plus videos. Topics include recorded webinars, live speaker presentations and in-depth interviews with executives on the challenges and triumphs they have experienced while implementing Sales Process Engineering within their organization.

Other online destinations

  1. Ballistix website
    Get assistance with the implementation of SPE
  2. Justin’s website
    Get Justin to speak at your next event