In order to be productive, we do NOT want members of a team to be busy, we want them to be responsive.
Management should NOT attempt to impose a fixed sequence of tasks upon salespeople. An attempt to do so will decrease salespeople’s productivity and damage the integrity of information ultimately extracted from CRM.
Have you ever heard a salesperson boast that if they can just get face-to-face with a prospect, their odds of winning the deal jump to 50%? Of course, you have. Pretty much all salespeople make this claim! If we analyze this statement, we discover that it contains an observation that is (most likely) roughly correct. […]
A number of Marketing folks would have you believe that inbound leads (or sales opportunities) are superior to outbound. (They generally are.) And that inbound (or content) marketing is virtuous and outbound is primitive and disreputable. (This position is pretty much as silly as it sounds!) I’ve pointed to problems with the definition of “inbound” […]
Dashboards are all the rage right now. Senior executives, in particular, love the site of a huge monitor, busting with enough colorful charts to put NASA Mission Control to shame. You know the kind of thing I’m talking about. But I’m concerned that this kind of display is in danger of giving dashboards a bad […]
Sales is not about personal relationships Salespeople (and other folks who should know better) accept it as a given that sales is all about personal relationships. The problem with this position is that: It’s not generally true. It’s a default assumption that informs the design of most sales environments. However, because it sounds reasonable enough, […]
I criticized the religion of Inbound Marketing in a previous post. Inbound Marketing: Retards Growth and Turns Marketing Folk into Zombies. I complained that marketing folk were swallowing the dogma and failing to recognize the practical limitations of inbound (or content) marketing. But what I didn’t address are two deeper points: Inbound vs outbound is […]
It’s all the rage nowadays. Build a team of Sales Development Reps (or SDRs) to multiply the productivity of your salespeople. Thing is, as anyone who’s watched Boiler Room knows, this is not exactly a new idea. Boiler Room features a New York bucket shop that uses a call center and high-pressure sales techniques to […]
I’m getting tired of battling marketing departments over their irrational devotion to Inbound (and Content) Marketing. It seems that marketing folks can’t help but fall violently in love with these concepts, rendering them useless to the rest of the organization. Here’s my beef. I know, from personal experience, that the content marketing thing works, in […]