My first piece of advice is simple: treat the Internet as an opportunity for your business — rather than as a business opportunity, in and of itself. The fact is, there’s more mileage in using the Internet to better execute your existing strategy than there is in treating it as an entirely new business model. […]
Now here’s a common concern. How do you harness the obvious revenue-generating benefits of discounting – without damaging your corporate image? If, like Super Cheap Auto, you are positioned as a discounter in your particular industry category, promoting reduced prices may enhance your corporate image. But, if you wish your market to perceive you as […]
Seminars and workshops are particularly potent business marketing tools. Here’s everything you need to know to use them to generate leads and grow your business. If you’ve ever seen delegates queue to purchase audiocassette programs at a Tom Hopkins seminar, you’ve seen the power of a good seminar presentation. Seminars are a hybrid sales tool. […]
In a previous e-mail (http://tinyurl.com/7tvls), Karl mentioned both the TOC Thinking Processes and the Unrefusable Offer. I posted on the former the other night (http://tinyurl.com/b2rxc), now for the latter. An Unrefusable Offer (URO) is an offer that your customers can’t refuse and your competitors can’t emulate. For obvious reasons, the URO is often referred to […]
