If you tell your team to ‘maximize sales’ that may be a tacit admission of a flaw in the design of your business!
Your Director of Sales should be charged with the responsibility for maximizing sales, right? Well, maybe not! If he or she is, it might be worth reflecting on what this says about how your critical business functions are resourced. Let’s assume (for simplicity) that your business consists of just two basic functions: Sales Production Ask […]