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Justin Roff-Marsh
Sales Process Engineering
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Applying Sales Process Engineering (49)
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Latest Articles

A breakthrough (?) approach to the management of dealers (and other reseller relationships) January 26, 2024
The secret life of revenue within industrial organizations (and why salespeople don’t generate it) September 7, 2023
The power of the Eight-Minute Briefing (and a video demonstration) June 4, 2023
In the two years it took to centralize sales and customer service, this Central American distributor of packaging machines grew sales at a compound rate of 18% June 2, 2022
The folly of the organization-wide, unified workflow February 26, 2022
F12.net Inc grows pipeline by 700% with only 20% of the sales headcount January 25, 2022
Fuelling Growth: The abundance of leads in industrial sales January 11, 2022
Revenue Should Always Be the Responsibility of Operations, Never Sales July 22, 2021
Why you DON’T want your remote team members to be busy March 17, 2020

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This blog belongs to Ballistix. We build (or re-engineer) the entire front-of-house for industrial organizations. We take a radical (but effective) approach to designing customer service, onboarding, design engineering, marketing, and sales. Our radical idea is that revenue should be the responsibility of Operations and that Sales should focus exclusively on pursuing new business. We shift industrial organizations from single- to double-digit growth.

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