Case Studies

Industrial supplier grows 26% in 10 months. Still growing!

Felipe Ruanova purchased The Machine after seeing an ad in an industrial periodical. He read the book in two days and then got to worrying about how our two organizations could work together. The problem: Ballistix appeared to be in Australia and his business, Censa Industrial is in Tijuana, Mexico. When we first spoke on […]

Case Studies

$15m automotive service provider moves sales inside. Grows monthly bookings by 24% in 12 months!

Team Quality Services allows manufacturers of automotive components (think seats or wiper assemblies) to purchase the capacity of assembly-plant-based Quality Liasion Representatives. This means that component manufacturers don’t have to maintain their own teams of mobile reps. Chris Straw started TQS 20 years ago. It’s now a $15m business, based in Auburn Indiana, with operations […]

Measures and General Management, Slaying Sacred Cows

Mistruths, salespeople’s personal relationships and crashing the schedule

Sales is not about personal relationships Salespeople (and other folks who should know better) accept it as a given that sales is all about personal relationships. The problem with this position is that: It’s not generally true. It’s a default assumption that informs the design of most sales environments. However, because it sounds reasonable enough, […]

Measures and General Management

You are probably making a lot more money than you realize!

A common problem our silent revolutionaries face is that they don’t know how to calculate if their new (or reengineered) sales functions are making them money. A worse problem is that they think they know but end up massively under-estimating their performance. Consider this scenario. It’s the end of your calendar year. This year, you started work building a […]