Applying Sales Process Engineering

Strategically Deploying Technical Salespeople in Industrial Markets

Often, when we work with organisations that sell technical products (especially in a make-to-order environment), we find that salespeople are technical experts. When you add the requirement for technical expertise into the normal (massively-multitasked) sales environment you inevitably find that salespeople are hard to find and difficult to train. Furthermore, the consequences of salespeople defecting […]