Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example […]
AdVerb is dead: long live ‘SPE Update’ After more than 12 years, we’ve retired AdVerb – the long-running Ballistix periodical. We’ve replaced AdVerb with SPE Update – an email update of new posts, as I publish them, on my blog. As you probably know, my blog has been in existence for some time now. But […]
We have disbelievers in our midst! Among our loyal flock of AdVerb subscribers there are those who profess to embrace our principles but who flout at least one of them conspicuously. I’m referring to those executives who claim to be Relationship-centric Marketing aficionados but who, nonetheless, invest their scarce promotional dollars in golf days, boxes […]
