So, The Machine (my new book) has an easter egg in it. At the end of Chapter 1, there’s a link you can use to subscribe (free) to a short course called, Beyond The Machine. Since the release of the book, the BTM short course has been getting rave reviews. And, better than rave reviews, […]
I’m getting tired of battling marketing departments over their irrational devotion to Inbound (and Content) Marketing. It seems that marketing folks can’t help but fall violently in love with these concepts, rendering them useless to the rest of the organization. Here’s my beef. I know, from personal experience, that the content marketing thing works, in […]
Orbitform is one of the silent revolutionaries profiled in The Machine. If you turn to page 101, you’ll find the story of Madison—an organization that found it necessary to create their own hybrid SPE model. Officially, Madison’s story is an amalgam of three organizations’ experiences but, unofficially—between just you and me, dear reader—Madison is 95% Orbitform! […]
Here’s a quick update. As you can see below, The Machine is finished, it has a new cover, a handful of Advance Reader copies are loose in the wild and it’s so damn good that it’s even making Andrew Warner—the tough-as-nails interviewer of tech startups—smile! In more news, The Machine will be available in bookstores and online retailers […]
As I write, I’m flying back to LA after attending the Inside Sales Professionals annual conference in Chicago. Today, I presented The Death of Field Sales, an introduction to our inside-out approach to the design of the sales function. Here are my observations on state of the inside-sales community. The good First, inside sales is […]
An introduction to unit economics (and to a drunk and his car keys) This business is growing at a predictable 20% per year, but you can’t see that from the chart of top-line revenues below. You can’t see this growth if you look at a profit-and-loss report or a cashflow analysis either. Consequently, the board […]
Sales meetings, properly run, have a tremendous impact on sales performance. But most sales managers are reluctant to run them and, when they do, they run them in precisely the wrong fashion because of a fundamental misunderstanding of the concept of motivation. Why run a sales meeting? We should touch on why before we get […]
One of our clients just alerted us to an end-of-year campaign opportunity. It seems that, until the end of this year (2014), small business owners can deduct the entire cost of capital purchases, up to $500,000 in value. This is an increase on the standard $25k limit. And it’s only available until year’s end. If […]
I’m currently in the process of performing final edits to my book to ready it for publication. A big part of this process is modifying the manuscript to incorporate inside sales – which plays a much bigger role in SPE than it did when I started work on this book a few years ago. This […]
