Applying Sales Process Engineering

My Industry Week webinar: online for you to view

On Tuesday I presented a 60-minute webinar for Industry Week (USA’s number-on manufacturing publication). You can register and view this webinar here: http://tinyurl.com/pq44ef The title is: How to grow sales in a shrinking economy.  It’s an introduction to SPE, along the lines of my past post entitled A strategy for coping with tough economic times. […]

Applying Sales Process Engineering

Our method and the small business

It’s a mistake to assume (as some do) that our method is only appropriate to large business. I think the reason some assume this is that our method inevitably involves the employment of sales support personnel. The easy (but unhelpful) answer to this concern is to point out that if you can’t afford to have […]