I just posted two more client interviews to our YouTube channel: http://www.youtube.com/user/BallistixAU You’ll find an interview with Patricia Smith (Albert Smith Signs), who have recently seen a dramatic uplift in sales, and one with Charley Courey (9Wood), who relates how Ballistix have helped them to stabilize a previously chaotic project environment.
Gavin Ross is one of those special people who seems never to be short of energy. Today, however, he is particularly animated. He’s relating the story of how, with the assistance of Justin Roff-Marsh Advertising (now Ballistix), he has shifted his business’s growth into overdrive. “Consider this,” he says – in an effort to justify […]
America Online and Body Express. At a glance, they mightn’t appear to have a lot in common. America Online (AOL) is the Internet service provider that recently acquired Time Warner – the world’s biggest media company – in a $US165 billion deal. And Body Express is a boutique gymnasium, in Sydney’s Bondi Beach. Look behind […]
It’s highly unlikely that any pharmaceutical company would give Peter Nicolas a job! He rarely gets out of bed before 11:00 a.m. He seldom visits his office — and when he does, his only brush with any activity that even resembles work is a noisy tour of his troops, exchanging high-fives and boasting of market […]
"Incredulous. "Yep, that’s the best word for it", concedes Phil McGann. Phil is struggling to describe the reaction of fellow financial planners when he explains how things work at the Hudson Institute. "When they find out that our financial planners perform 8-9 consultations a day … that these consultations are all conducted over the telephone […]
Following is the sad story of the entrepreneurial Harry Edgecliffe and his ruthless competitor Spot Pet Foods. Although neither Harry nor Spot exists, their tale provides a number of invaluable lessons for all marketers. Harry Edgecliffe is not a happy man! In recent months, the business he toiled for so many years to build has […]
I just had a call from a client who owns a make-to-order manufacturing firm (building materials) in New Zealand. Chris was agitated because he had just realised that, last week, across his sales team, 20 appointment slots had gone unfilled, due either to cancellations or a failure to schedule appointments. He had calculated that these […]
A while back, a few subscribers expressed interest in hearing stories and results from the field. Well, we just finished a project with manufacturer of food products (sold through supermarkets, convenience stores, pharmacies, etc) and the results have been both interesting and indicative of our methods. This manufacturer has a team of salespeople, distributed across Australia. […]
