I’m so happy to post this video! On the one hand it demonstrates that organizations can implement SPE without the assistance of Ballistix. On the other hand it suggests that we’ve made huge progress in our efforts to codify and communicate both the principles and the practice of SPE. Aside from reading our books and […]
When Megara – a Melbourne (Australia) based manufacturer of polypropylene products – was contemplating radical changes to the design of their sales function, a list of concerns was identified: Would customers be happy dealing (by phone, rather than face-to-face) with account managers who were located in another region? Would customers tolerate the requirement to interact […]
A little over a year ago, I posted on our initial experiments with “social media” (or, more specifically, with pay-per-click advertising). That post was well received so this one is an update. Actually, it’s more than an update: it’s a review of our entire US lead-generation machine. I hope it provides you an idea or […]
“We’ve seen a really dramatic increase in sales …”, Joe explains. “A good sales growth for us … in the industrial glove market … would be 5%. But, even through the recession, we’ve seen a pretty dramatic increase in sales. This year we’re about 25% up in our sales over the previous year. “I think […]
Case study: TEBA, Melbourne (Australia) A common criticism of SPE is that it can’t be applied to small businesses. Well, I’m happy to present (another) video case study that invalidates that position. TEBA is a very small technology company. They supply and integrate network infrastructure, targeting mid-sized enterprises with multiple points of presence. Before the […]
I’ve been dying to tell you what’s probably our biggest news after the launch of our US operations a few years ago. But I wanted to wait until we had a few miles under our belt with this new model. I also wanted to make sure that this story is more than show-and-tell! (Although, the […]
My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members), […]
Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example […]
Case study: Bas Sol, Perth (Australia) If you are a professional-services firm – or if you track and bill time – I think you’ll find this video very interesting. It’s an interview I conducted just before Christmas with Rosie Davidson, the CEO of Bas Sol, a Perth (Australia) based accounting and bookkeeping firm. I must […]
