Case Studies

Two new client interviews online now

I just posted two more client interviews to our YouTube channel: http://www.youtube.com/user/BallistixAU You’ll find an interview with Patricia Smith (Albert Smith Signs), who have recently seen a dramatic uplift in sales, and one with Charley Courey (9Wood), who relates how Ballistix have helped them to stabilize a previously chaotic project environment.  

Case Studies

The wild man of pharmaceuticals and his even wilder ride to riches!

It’s highly unlikely that any pharmaceutical company would give Peter Nicolas a job! He rarely gets out of bed before 11:00 a.m. He seldom visits his office — and when he does, his only brush with any activity that even resembles work is a noisy tour of his troops, exchanging high-fives and boasting of market […]

Case Studies, Generating Opportunities, Measures and General Management

How Harry Edgecliffe’s success killed his thriving pet food business … and how you can avoid his strategic marketing blunders.

Following is the sad story of the entrepreneurial Harry Edgecliffe and his ruthless competitor Spot Pet Foods. Although neither Harry nor Spot exists, their tale provides a number of invaluable lessons for all marketers. Harry Edgecliffe is not a happy man! In recent months, the business he toiled for so many years to build has […]

Case Studies

Results: food manufacturer multiplies sales and rate of market penetration

A while back, a few subscribers expressed interest in hearing stories and results from the field. Well, we just finished a project with manufacturer of food products (sold through supermarkets, convenience stores, pharmacies, etc) and the results have been both interesting and indicative of our methods. This manufacturer has a team of salespeople, distributed across Australia. […]