Welcome to Part 2! Here’s where we dot all the ‘i’s and cross all the ‘t’s. We’ll be talking about roles, workflows, campaigns, technology and much more. But I don’t think we should be satisfied to examine these building blocks in a vacuum. After all, Part 2 is all about practice, not theory. Accordingly, it’s […]
I have a few long-term clients who I love dearly but who are painfully difficult to work with! The problem is that they are creative entrepreneurs, brilliant at starting businesses – and launching new initiatives within existing ones – but challenged when it comes to building sustainable and scalable machines. Because our expertise is the […]
I’ve been dying to tell you what’s probably our biggest news after the launch of our US operations a few years ago. But I wanted to wait until we had a few miles under our belt with this new model. I also wanted to make sure that this story is more than show-and-tell! (Although, the […]
His full name was Dr Eliyahu Goldratt but the world knew him as Eli. He burst onto the world stage when his first book (The Goal) became a runaway best seller. The Goal went on to become one of the most-read business books of all time and Eli established himself as one of a small […]
If it’s true that sacred cows make the best hamburgers, then we’re in for quite a feast! I’ve chosen to close Part One of this book with a frontal assault on the juiciest bovine of all: the unassailable belief that salespeople should be paid commissions. And while I’m at it, I’ll take aim at bonuses, […]
Here’s a brief update on upcoming events: with links to read more and register. I hope to see you at one or more of these. Webinar Build a new sales and marketing process without breaking the bank On May 10 in the US (which is May 11 in Australia) I’m co-presenting this event with Eric […]
Executives who encounter SPE for the first time will often ask if it is applicable in all situations. The answer to this question, not surprisingly, is no. Few theories – if any – can legitimately claim to be valid in all circumstances. However, before we offer-up our organization’s uniqueness as a get-out-of-jail-free card, it’s worth […]
My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members), […]
Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example […]
